The conversation I keep having doesn't usually come from leaders. It comes from the people who work for them. It sounds something like this: "I wish our culture were healthier. But our leadership would never buy in." Sometimes it's said with resignation. Sometimes with a little bitterness. But almost always, underneath it, there's something that used to be hope. A person who actually cares about the place they work, who can see clearly what's not working, who has probably tried to raise it...

The seasons when a business identity check-in is worth more than any marketing campaign. Most business owners never question their brand on purpose. They question it when something goes wrong — a pitch that used to work stops working, a new employee looks confused when asked to describe the company, a competitor shows up doing what you thought was your thing. By then, the drift has usually been underway for a while. You're just now feeling it. There's a better way to hold this. Not a full...

You already know you have something worth seeing. That's not the problem. Most people reading this aren't struggling with self-worth in the clinical sense. They know what they're capable of. They have a clear enough picture of their own potential, their own genius, the thing they're uniquely built to do and offer and build. The problem is the gap between knowing that and actually letting it be visible. That gap has a name. It's not imposter syndrome, exactly, though that gets close. It's not...