What is Brand Express – and is it right for you?
- Matt Steinruck
- 5 days ago
- 2 min read
Not every business needs a deep-dive brand overhaul.
Sometimes, what you really need is to look sharper, sound clearer, and show up more confidently — fast.
That’s where the Brand Express service comes in.

What is a Brand Express?
Some businesses are inclined to press "pause," dig in, and rebuild a brand foundation that becomes the basis for their whole expression.
But others may not need that level of in-depth branding.
Brand Express is a streamlined, design-led branding service for small businesses, startups, and solo pros who need better marketing materials now — but who also know that their current brand is holding them back.
It's branding in real time. Building the plane while we're flying.
While I’m building the things you actually need (landing page, print materials, sales deck, social graphics, or signage), I’m also tightening your messaging, refining your positioning, and bringing your visual identity into alignment.
There’s no long discovery process, no deep strategy work, and no pressure to become a brand-centric organization if that’s not your vibe.
Just sharper, more intentional marketing — with a better brand baked right in.
Who’s it for?
Brand Express is ideal if:
You're launching something new and need to look legit — fast.
You’ve outgrown your current look or messaging but don’t want to invest in a full rebrand.
You’ve got good stuff to sell, but your materials don’t reflect your value.
You’ve said, “I just need someone to make this look better and sound clearer.”
You know your audience, but your brand isn’t quite connecting.
What do you get?
Each Brand Express project is a little different — because it’s built around what you actually need right now. It might include:
Brand tightening (messaging, tone, positioning tweaks)
Visual upgrades (colors, type, logo refinement)
Copywriting support (taglines, boilerplate, bios, etc.)
A few key pieces designed and delivered (website section, sales one-pager, social templates, etc.)
It’s fast. It’s collaborative. And it’s designed to help you show up more clearly — without getting stuck in the weeds.
How do I start?
Everything starts with a Fit Call. That's where we can unpack your real needs and determine if we're a good mutual fit.
Brand Express pricing is unique for each project, depending on your needs. We'll take into account the individual creative pieces we're building (time and materials), with a layer of real-time brand-building to research your current starting place and determine a new recommended brand direction.
Need to get rolling quickly?
Schedule your Fit Call and let's explore if a Brand Express is right for you.
Examples:
Some of our past clients who have used the Brand Express service: