Sure you can. But it's not as effective.

Explore how RankWell compares with some of the most popular other blog-writing tools on the market.

BrandWell and it's products are built by real pros for one main purpose: to build your brand. It wasn't built as an AI tool primarily, but as a growth platform that gets you results. Just so happens, we find AI a great foundation to build our tools on. Our full-time team of devs, support, and expert leadership supports this our key product goals.

No API call here – you’re tapping into an AI platform we've developed to grow your brand effectively and efficiently without the headaches and huge expenses. Your human work will decrease dramatically, and your time savings become exponential, when you switch to BrandWell–and you’ll grow your brand more efficiently than ever before. Learn more about BrandWell

We have a built-in chatbot called AIMEE that plugins natively into OpenAI. But if you wanted to still use ChatGPT, we recommend you leverage ChatGPT to generate ideas, think of blog post topics, or even suggest resources to help you ideate. But you’ll have to prompt ChatGPT a ton of times and sit with it for quite a while to get anything close to the level of expert output we’ve engineered in our software. Understand that using a chatbot for article content will mean you’re missing out on all SEO benefits. On the other hand, what’s available in our platform is expert output at the touch of a button, without the need to prompt–at all.

ChatGPT, and many AI SEO writers that are single API calls to OpenAI’s, Google’s, or Anthropic’s LLMs, are all examples of generalized AI writing tools. These apps are great for mass-producing all types of general, short content — whether it’s a tweet, an email, or a headline.

Specialized AI SEO writers and brand growth tools like BrandWell are designed for a specific purpose that helps you achieve a specific goal. It’s almost like having a fine-tuned LLM for every given keyword you want to target. Our premium AI writer, RankWell, for example is built for robust, long-form SEO blogging. And WriteWell is pre-prompted and engineered so you have over 40 expert short-form writers available at the touch of a button, without needing to craft a single prompt.

Using BrandWell is essentially like having an army of human SEO content writers, but it’s even better than that. Our proprietary tech stack analyzes hundreds of billions of data points, real-time, and puts together an up-to-date database of hundreds, even thousands, of pages of research per blog. That’s before it generates the writing. When it comes to the content itself, we tap into three LLMs to generate 100% unique (even include a built-in plagiarism checker), original output for your blog posts that equal a real human writer that also passes AI detection.

In this blog from February 2023, Google declared that AI content isn’t bad – it’s content generated primarily for spam that is bad. Quality rater guidelines, however, do say that Google looks at AI detection when ranking content. Google looks for humanlike content, at all times.

The key is using an AI platform that’s built by creators who know good content and accurate SEO like the back of their hand. That’s us! Our founder, Justin McGill, was an SEO himself for years. Our President, Julia McCoy, ran a 100-person writing agency serving over 5,000 clients. Our leadership team knows firsthand the struggles of what Google looks for when ranking SEO content. We built the world’s first undetectable AI writer – that’s BrandWell! – specializing in creating content that beats the AI detector, every time. To be able to pass detection was one of the first benchmarks of a successful end product, and took us a year to develop a functional, robust, working solution.

With users producing millions of words that rank in the top of Google, we’re doing it; and a full-time team of experienced developers on the AI product side are innovating BrandWell's technology every day.

BrandWell has plenty of features that let you add your tone of voice and thought leadership to content. In your project settings, use the “Unique Voice” feature to train the AI on what you want your content to look and sound like. You can also add custom CTAs and create exceptions (e.g., “don’t mention X competitor or link to X website”).

Visit the Brandwell page here to explore more, or let me know! I'd be happy to help.