THE PROBLEM
Your brand didn't just break yesterday.
It didn't happen in a vacuum, either.
It's been slow. Messaging that drifted, focus that scattered, an identity that quietly stopped matching the business you actually built. Erosion, mostly.
Relax. Breathe. Let's solve this together.
THE SOLUTION
Brand Coaching.
A new way forward.
Most business owners chase the fix that's easiest to see. A new logo, new colors, a new website. But most of what's actually broken sits underneath all of that.
Brand is rooted in identity, and it impacts every part of an organization in ways they never expect.
For that reason, Brand Coaching is an integrative journey to dislodge whatever is stuck at the moment and reset direction & drive. We cover brand identity and strategy, leadership, culture, messaging & visual expression, as well as high-level business and marketing insights.
You get exactly what you need, when you need it, not a fixed package of deliverables you didn't ask for.
ROLE CALL
Who This is For
You know your business cold. But you still go blank when someone asks what you do.
Maybe there's a gap between who you know yourself to be – and how you show up online.
Maybe you've got a folder of half-finished branding ideas and no idea which one's actually worthwhile.
Maybe you've just never had a place to think out loud with someone who's paying attention.
This is for founders who own their brand from the top-down and care enough about their business to want the real answers, not just the fast ones.
How It Works
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Identify. Align. Activate.
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One or two meetings a month.
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Leading with an assessment & setting goals.
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Real conversation from where you are today, not a script.
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Always context-focused, with a balance of zoomed-out & zoomed-in perspectives.
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No proposal, no big onboarding, no contract.
What You Get
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Professional & unbiased insights on your past experiences, current state & future goals.
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Brand Foundations — Clarify your business identity and know how to communicate it.
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Visual Identity — Building blocks for creating the materials to tell your story.
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Internal Flow — Create a Brand Culture that aligns how you speak externally with how you work internally.
Your Experience
"This feels like therapy !"
"I've never been asked questions like this before."
"This has been so incredibly eye-opening and insightful. I finally know what to do."
Statements like this are common in Brand Coaching. Every touchpoint is different. Some are full of ah-ha moments and clarity. Some are challenging and tough.
But the entire journey is aimed at untangling your toughest stuckness and finally moving you forward toward your biggest goals.
"Working with Matt was truly a game-changer. He provided a full, comprehensive insight that went far beyond surface-level branding, he helped me dig deep into the heart of my business.
I gained clarity not just around what I do, but why I do it. Matt helped me see what I genuinely love about my work, what aspects drain me, and where my true passion lies. For the first time, I felt seen as the creative force behind my brand, and I understood why I matter in this industry.
Matt helped me recognize my unique value, the role I play in my space, and what I need to shift to grow in alignment with my values. It felt like someone turned the lights on in a room I’d been working in for years, suddenly, everything made sense.
If you’re a creative entrepreneur looking for clarity, alignment, and real insight into both your brand and yourself, I can’t recommend Matt and Big Picture Consulting enough. This experience was not just helpful, it was transformational."
— Gabriela Hernandez
Pricing
One Session Per Month:
$450
Two Sessions Per Month:
$800
