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Your story deserves to be told.
Beautiful branded video that works hard on your website every day . . . at a price that lets you say yes.
There are studios in Lancaster with larger crews and cinema-grade rigs. They do excellent work for the clients who need that scale.
But many small businesses are at a different stage.
They need a compelling story on camera, done well, without a production-scale investment.
That's exactly what PDG is built for.
WHAT IS A BRAND VIDEO?
Most people won't read your website.
But they'll watch a two-minute video about you.
A brand video isn't a product demo or a social reel.
It's the answer to the questions every potential customer asks before they trust you:
Who are you?
What do you do?
What's the compelling story that makes you unique?
It captures the voice, energy, and conviction behind your brand – in a way that static media simply can't.
And unlike social clips that live for seconds and disappear into the scroll, a brand video sits on your website working hard all day, every day for months, even years. That's a solid investment.
SOCIAL REELS VS. BRAND VIDEO
SOCIAL CLIPS
Here today, gone tomorrow.
Optimized for the algorithm. Lives for minutes or hours in the feed and competes with thousands of posts. Great for staying visible in the moment, but not your whole story, and easily lost.
BRAND VIDEO
Built to last, built to land.
Lives on your website. Works every day without you touching it. Tells your big-picture story for every new visitor – in two minutes, in motion, representing your brand.
WHY PDG?
Story First. Tech Second.
A great story with Pretty Darn Good production beats a mediocre story with a pro cinema rig every time.
You're getting a brand-driven Creative Director behind the camera, not just a videographer.
Priced for an Easy Yes!
Designed for small businesses investing in video for the first time; serious value, without the enterprise-level price tag.
Two Minutes That Sells For You.
Nothing on your site works harder than a short video that captures who you are.
It's the fastest way to help someone decide that you're exactly who they are looking for.
RECENT WORK
PRICING
Every project is different and is estimated based on your best outcome.
Let's start a discussion to get your video rolling.
SHARP AND SIMPLE
$1500
Starting at
Clean, honest, effective. One location, one interview, supporting b-roll. Short, tight, done. You'll be glad you did it.
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Half-day shoot
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On-camera interview
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B-roll to support the story
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Final cut, 90 sec – 2.5 min
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One round of revisions
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Web-ready file delivered
PRETTY DARN GOOD
Starting at
$2500
More creative, more complete. For stories that require more content, richer b-roll, pacing and editing. Share it proudly, tell your story.
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Full-day shoot
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Interview + supporting narrative
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Creative b-roll direction
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Music, titles, color treatment
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Final cut, 2 – 4 min
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Two rounds of revisions
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Web + social-ready files
Your Storyteller
You know that question people ask – what is it that makes you lose all track of time?
For me, that's video. Which has always felt a little strange to admit, because my background is more solidly anchored in static design. Print, presentations, brand strategy, the occasional website – those have been my professional home for 30+ years.
But video has always found a parallel track. Consistently, across clients and projects over the years. It kept showing up because it was just the best medium for the job.
I think I know why. My work has always been about one thing: finding the stories that are hiding in plain sight – the ones a business owner stopped noticing because they've been living inside them too long – and lifting them out. Giving them shape. Making them visible.
Video is where all of that comes alive in a way nothing else quite matches. The story, the visuals, the music, the pacing – when those elements click, something happens that no website copy or logo ever quite manages. People don't just understand who you are. They feel it.
That's what I'm after every time I pick up the camera.
I'm looking forward to telling your story.
— Matt Steinruck
PDG FAQ
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A Service of Big Picture Consulting & Big Picture Studio
EMPOWERING IDENTITY
Based in Lancaster, PA
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