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Your story deserves to be told.

Beautiful, effective & affordable brand video for small businesses & non-profits.

Has anyone ever heard your Why story?

Has anyone ever asked?

Beneath the day-to-day of your organization is a powerful story. Deeper than "What" and far below "How" is your "Why." The reason you exist. The purpose you started in the first place.

When the noise and blur of the day quiets down, that deep belief is your solid foundation. It's your constant reminder of "This is what drives me. This is why we must succeed."

 

That's the story we want to mine from your core. It is the most important part of your business, and when you allow it to be seen, it changes everything.

It's memorable. It's connective. It's shareable. It taps into emotion, and people make decisions from their heart more than their head.

Expressing your Why in a brand video is not as hard or as expensive as you think.

Behind the Scenes

Record your story.

Surprisingly easy and comfortable, in creative ways that feel natural for you.

Record your b-roll.

The products, process and people. The textures and environments that illustrate your work.

Making your Why video in 3 easy steps.

Get your brand video.

It all gets cut together into one video built to carry your Why, ready for your website and wherever else you show up.

Prove You're Not a Robot

AI'ed out? 

Welcome to the one thing it can't do.

Yeah, you can even make some super convincing video content these days using AI.

But the best AI generators can never replace you sharing your unique story, your history, experiences, perspectives and the unique facts that have shaped you.

 

Neither can AI demonstrate the unrepeatable imagery that makes your business uniquely yours.

Why PDG?

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Story First. Tech Second.

A great story with Pretty Darn Good production beats a mediocre story with a pro cinema rig every time.

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Priced for an Easy Yes!

Designed for small businesses investing in video for the first time, serious value without the enterprise-level price tag.

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Two Minutes That Sells For You.

A short, evergreen video is the fastest way to help someone decide that you're exactly who they're looking for.

Recent Work

Biochar Demo
02:15
The Breadmaker
01:18
Pan de Vita Volunteers Thank-You Luncheon Recap
03:49
Better.
00:50
Freedom House
01:35
Regeneration
01:02
Evening Hemp Harvest
02:11
Living Well Office Tour
03:57
Aerial Imaging Reel
02:33

Quality. Speed. Affordability.

Can you really have it all?

It's true. This isn't the biggest production house in town.

There are studios with larger crews and cinema-grade rigs, and they do excellent work for the clients who need that scale.

But most small businesses aren't at that stage, and don't need to be. They need a compelling story on camera, produced well, without a production-scale investment.

That's exactly what Pretty Darn Good means. Not the flashiest option, the one that actually gets your story made, and made well.

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Two Ways to Get Rolling

Every project is different and is estimated based on your best outcome.

SHARP AND SIMPLE

$1500

Starting at

Clean, honest, effective. One location, one interview, supporting b-roll. Short, tight, done. You'll be glad you did it.

  • Half-day shoot

  • On-camera interview

  • B-roll to support the story

  • Final cut, 90 sec – 2.5 min

  • One round of revisions

  • Web-ready file delivered

PRETTY DARN GOOD

Starting at

$2500

More creative, more complete. For stories that require more content, richer b-roll, pacing and editing. Share it proudly, tell your story.

  • Full-day shoot

  • Interview + supporting narrative

  • Creative b-roll direction

  • Music, titles, color treatment

  • Final cut, 2 – 4 min

  • Two rounds of revisions

  • Web + social-ready files

Perfect is the enemy of Good.

Your story doesn't need a film crew, a multi-day shoot and a high invoice.

 

It just needs to exist.

 

It needs to be on your website, working for you, helping people connect with you – starting now.

 

Pretty Darn Good beats waiting for Perfect. Every time.

PDG FAQ

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Your Storyteller

"What is it that makes you lose all track of time?"

For me, that's video. Honestly, that's always felt a little strange to admit, because my background is more anchored in brand-driven design. Print, presentations, the occasional website – those have been my professional home for 30+ years.

 

But video has always found a parallel track. Consistently, across clients and projects over the years. It kept showing up because it was just the best medium for the job.

I think I know why. My work has always been about one thing: finding the stories that are hiding in plain sight – the ones a business owner stopped noticing because they've been living inside them too long – and lifting them out. Giving them shape. Making them visible.

Video is where all of that comes alive in a way nothing else quite matches. The story, the visuals, the music, the pacing – when those elements click, something happens that no website copy or logo ever quite manages. People don't just understand who you are. They experience it.

That's what I'm after every time I pick up the camera.​

I'm looking forward to telling your story. 

— Matt Steinruck

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