PDG
Brand Video
Your story on camera
at a price you can afford.
You don't need a $6,000 production crew. You need a compelling story, told clearly with beautiful visuals, on your website – now.
Let's be honest – there are studios in Lancaster with better gear and bigger crews. They do great work. But most small businesses don't need all that – and can't afford it anyway.
What you need is someone who draws out your real story and hands you a finished video that actually does the job.
WHAT IS A BRAND VIDEO?
Most people won't read your website.
But they'll watch a two-minute video about you.
A brand video isn't a product demo or a social reel.
It's the succinct answer to the questions every potential customer asks before they trust you: Who are you, and what do you do?
Done right, it captures the voice, energy, and conviction behind your brand – in a way that static media simply can't.
And unlike social clips that live for seconds and disappear into the scroll, a brand video sits on your website working quietly for years.
Every new visitor, every potential client deciding between you and someone else – your video is there, telling your story, doing the convincing.
SOCIAL CONTENT
Here today,
gone tomorrow.
Optimized for the algorithm. Lives for seconds or hours, competes with ten thousand other posts, forgotten by Thursday. Necessary, maybe. But not what we're talking about.
BRAND VIDEO
Built to last,
built to land.
Lives on your website. Works every day without you touching it. Answers "who are you really?" for every new visitor – in two minutes, in motion, representing your brand.
SOCIAL REELS VS. BRAND VIDEO
A compelling story combined with the right visuals isn't just good marketing.
It's one of the most honest ways to help people understand who you actually are.
WHY PDG?

Story First. Tech Second.
A great story with Pretty Darn Good production beats a mediocre story with a pro cinema rig every time.
You're getting a brand-driven Creative Director behind the camera, not just a videographer.

Built for Real Budgets.
If someone quoted you $5-6k+ and you thought "I can't swing that" – this is for you.
Real value at a price that doesn't require a board vote. No-brainer.

Video Helps People Get You.
Nothing on your site works harder than a short video that captures who you are. It's the fastest way to help someone decide you're exactly what they were looking for.
RECENT WORK
NOT TOO SHABBY
$1500
Starting at
Clean, honest, effective. One location, one interview, supporting b-roll. Short, tight, done. You'll be glad you did it.
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Half-day shoot
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On-camera interview
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B-roll to support the story
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Final cut, 90 sec – 2.5 min
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One round of revisions
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Web-ready file delivered
PRETTY DARN GOOD
Starting at
$2500
More creative, more complete. A full shoot day, richer b-roll, better pacing, more care in the edit. Share it proudly, tell your story.
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Full-day shoot
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Interview + supporting narrative
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Creative b-roll direction
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Music, titles, color treatment
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Final cut, 2 – 4 min
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Two rounds of revisions
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Web + social-ready files
PRICING
Every project is different and is estimated based on your best outcome.
Most can be done quickly, efficiently and priced to make it easy to get rolling.
Add-Ons
Drone Footage
2-Camera Shoot
Second Interview
Customer Testimonial
Social Cuts
Extended Cut
Rush Turnaround
PDG
Brand Video
A Service of Big Picture Consulting & Big Picture Studio
EMPOWERING IDENTITY
Based in Lancaster, PA
© Big Picture Consulting








