Oxford BBQ

Brand Express / Web / Online Ordering

Oxford BBQ is a Amish family-owned food shop located inside a Farm Market in Oxford, PA featuring mouth-watering charcoal-smoked chiken and ribs, and their fan-favorite bacon-wrapped mushrooms.

When John acquired it from the previous family, it had the foundation of an solid legacy, a delicious product and good service. However, it operated 100% locally and lacked a distinctive visual brand.

Business transitions and family transfers are often the perfect time to reassess branding, as legacy brands may no longer align with the new vision of ownership.

The project started as a simple, quick rebrand and website to promote the business. As we examined the potential technology, we collectively created an opportunity for John's traditionally operated Amish business to utilize full online ordering at his walk-up restaurant.

This allows for customers to place and pay for orders 100% online. The orders are sent to a fax machine, allowing the staff to fulfill them in time for pickup.

John reports on a consistent year-over-year increase in sales. In the first year of operation, nearly $3k of orders were placed online. The second year saw roughly $6,800, and the previous 365 days reflect over $7k in online orders.

John gets great feedback on the website and brand, feeling that the rise in interest in his business comes in large part from his online presence.

Visit Oxford BQQ here (and grab a bite this weekend, if you're close by!)