Safeguard High-Touch Sales Package

Brand & Customer Journey Concept / Copywriting / Design

The Full Package.

This is what it looks like when brand identity, concept & copywriting, design & top-shelf production come together in one classy package.

Safeguard by Innovative needed a premium sales product to place in the hands of high-value prospects. 

Anybody can get another giveaway mug from a tradeshow. But, one of this quality, sitting in custom-manufactured high-quality box ... that's another thing altogether. It communicates intention, value and care.

Taking it another step, we decided to use the design of the box to tell the unique story of the company. Each element of the unboxing experience showcases one of the unique value propositions and capabilities of Safeguard, literally all the way to the bottom of the container.

The design and copy are minimal and elegant on purpose. We wanted to take the recipient on a journey, spending a little time at each stop, but not too much. 

Then, we used the customized insert to expound on each point to continue telling the story. 

Tap the arrow to view the entire box. Read more below.

The entire experience is remarkably effective, and the end product is stunning. It's a solid example of what happens when design has a purpose, a context, and a strategy. 

If you need high-quality consultative promotional material or print capabilities with a global reach, Safeguard by Innovative is your best bet.