Exton Region Chamber of Commerce

Advertising Concept / Design

As proud members of the Exton Region Chamber of Commerce (ERCC), Big Picture Studio was excited to join the marketing council and provide real value in collectively helping the Chamber succeed.

I created an advertising campaign aimed at increasing membership and growing the connections between business members in the community.

This new campaign focused on the rich partnerships that are formed when businesses join together for mutual benefit.

Using the tagline "ConnExton," we found and photographed member pairings for our pilot ad series, developed initial copy, positioning and all creative for the ad.

It was launched at the 2017 Annual Dinner and received tremendous support. The Chamber is using the ConnExton concept ongoing.